The Smith Center for the Performing Arts is a five-acre performing arts center consisting of three theaters in two buildings in downtown Las Vegas. The Smith Center’s resident ballet company asked Quixotic Creative to brand their new production of the timeless holiday classic The Nutcracker. The two million dollar performance would include new choreography and new sets and costumes. Quixotic designed the logo, all brand graphics, digital signage and billboards, brochures, direct mail, posters, tickets jackets, photo holders, press pieces, 3d characters, email communication and web site. Featuring a full orchestra and larger than life landscapes, Nevada Ballet Theatre’s The Nutcracker has been hailed as “the most visually beautiful production ever staged in Reynolds Hall” by the Las Vegas Sun.
Photo of The Smith Center by Virginia Trudeau.