luxury can come in new products dedicated to healthy lifestyles and modern environments. GFY came to Quixotic Creative to develop and brand their new endeavor of a plant-based quick service burgers and fries restaurant with clean lines and modern design. The look also needed to be friendly and appeal to all demographics, and must work in multiple countries and languages. A happy face was the perfect solution. The brand was further developed through extensive research and utilizing best practices of comparable companies. The marketing materials have round lines, which creates a feeling of trust and safety. The print products and packaging needed to be eco-friendly, which Quixotic helped source through an extensive network of print professional relationships. The launch was successful, the brand was memorable and GFY was embraced and trusted by the community.