A leading patron for the arts came to Quixotic Creative to brand and develop the organization Make Music Matter, a charity that collects and gives instruments to children in communities that have needed to reduce their music programs. Studies show that if a child plays an instrument, their chance for success in academics increases. Quixotic incorporated an idea of music notes and a book to make that connection. The logo is able to take on any city by a simple text change without losing the branding look. On the main branding campaign poster historical figures, celebrities, scientists, politicians, writers and artists are listed along with what instrument they played to illustrate the point that Music Matters.